Pregledni rad
https://doi.org/10.51650/ezrvs.19.3-4.14
Valorization of Cultural Heritage as a Driver of Sustainable Tourism Development in Croatia: The Case of Dubrovnik
Doris Peručić
orcid.org/0000-0003-1329-2666
; Sveučilište Algebra Bernays, Zagreb, Hrvatska
*
Paula Vuletić
* Dopisni autor.
Sažetak
Purpose of the Paper: The potential of Croatia’s rich heritage for the development of cultural tourism remains insufficiently utilised. The paper aims to examine the current state, critical issues and challenges and propose actions that could stimulate the enhanced development of sustainable cultural tourism, using the city of Dubrovnik as a case study. Methodology/Approach: A semi-structured in-depth interview was conducted with representatives of the cultural and tourism sectors in the city of Dubrovnik, identified as key stakeholders in the planning and development of the city’s cultural tourism supply. Findings: Tourism valorization of cultural heritage requires a comprehensive and sustainable approach, encompassing strategic planning, effective resource management, strong institutional support, and active participation of the local community. This study emphasizes the importance of employing contemporary technologies in heritage interpretation, developing innovative cultural-tourism products, and integrating lesser-known sites into the tourism offer. Particular attention is given to the need for more effective international promotion, the creation of a year round cultural offering, and improved collaboration among the public, cultural, and tourism sectors. Integrated management of cultural resources and sustainable cultural tourism development are identified as essential prerequisites for preserving Dubrovnik as a unique and recognizable cultural-tourism destination within a global context. Contribution of the Paper: The findings are valuable to all stakeholders involved in the creation and promotion of cultural tourism products. They can serve as a foundation for strategic planning and the implementation of policies aimed at establishing a balance between tourism growth and the preservation of cultural heritage.
Ključne riječi
cultural tourism; heritage valorisation; cultural resources management; sustainable development.
Hrčak ID:
341550
URI
Datum izdavanja:
23.12.2025.
Posjeta: 831 *