Pregledni rad

https://doi.org/10.38190/ope.16.1.4

Mediation and facilitation techniques in business communication: a communication perspective and implications for the education of economists

Ana Globočnik Žunac orcid.org/0000-0002-4008-6027 *
Zuzana Hubinková
Danijela Žura orcid.org/0009-0007-0932-9127

* Dopisni autor.

Sažetak

The paper analyses mediation and facilitation as
communication-based approaches to managing interaction in a
business context. From a communication perspective, it examines their
fundamental characteristics, key techniques and areas of application
in organisations. Particular emphasis is placed on the role of these
approaches in conflict management, the facilitation of group processes
and decision-making through communication. The analysis shows that
mediation and facilitation, although different in terms of their goals
and contexts of application, function as complementary approaches
and jointly contribute to improving the quality of organisational
communication. In addition, the paper highlights the importance of
integrating mediation and facilitation competences into the education
of economists, with an emphasis on practical forms of learning such as
simulations and case studies. In conclusion, mediation and facilitation
are recognised as important tools of contemporary communication
management in complex organisational environments.

Ključne riječi

mediation; facilitation; business communication; conflict management; group processes; decision-making; communication competences

Hrčak ID:

347801

URI

https://hrcak.srce.hr/347801

Datum izdavanja:

12.6.2026.

Posjeta: 0 *