Original scientific paper
THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA
Marinko Jakovljević
Full text: croatian doc 229 Kb
page 87-109
downloads: 5.012
cite
APA 6th Edition
Jakovljević, M. (2009). THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA. Acta turistica nova, 3 (1), 87-109. Retrieved from https://hrcak.srce.hr/index.php/43445
MLA 8th Edition
Jakovljević, Marinko. "THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA." Acta turistica nova, vol. 3, no. 1, 2009, pp. 87-109. https://hrcak.srce.hr/index.php/43445. Accessed 14 Mar. 2025.
Chicago 17th Edition
Jakovljević, Marinko. "THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA." Acta turistica nova 3, no. 1 (2009): 87-109. https://hrcak.srce.hr/index.php/43445
Harvard
Jakovljević, M. (2009). 'THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA', Acta turistica nova, 3(1), pp. 87-109. Available at: https://hrcak.srce.hr/index.php/43445 (Accessed 14 March 2025)
Vancouver
Jakovljević M. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA. Acta turistica nova [Internet]. 2009 [cited 2025 March 14];3(1):87-109. Available from: https://hrcak.srce.hr/index.php/43445
IEEE
M. Jakovljević, "THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA", Acta turistica nova, vol.3, no. 1, pp. 87-109, 2009. [Online]. Available: https://hrcak.srce.hr/index.php/43445. [Accessed: 14 March 2025]
Full text: english doc 224 Kb
page 87-109
downloads: 22.909
cite
APA 6th Edition
Jakovljević, M. (2009). THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA. Acta turistica nova, 3 (1), 87-109. Retrieved from https://hrcak.srce.hr/index.php/43445
MLA 8th Edition
Jakovljević, Marinko. "THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA." Acta turistica nova, vol. 3, no. 1, 2009, pp. 87-109. https://hrcak.srce.hr/index.php/43445. Accessed 14 Mar. 2025.
Chicago 17th Edition
Jakovljević, Marinko. "THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA." Acta turistica nova 3, no. 1 (2009): 87-109. https://hrcak.srce.hr/index.php/43445
Harvard
Jakovljević, M. (2009). 'THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA', Acta turistica nova, 3(1), pp. 87-109. Available at: https://hrcak.srce.hr/index.php/43445 (Accessed 14 March 2025)
Vancouver
Jakovljević M. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA. Acta turistica nova [Internet]. 2009 [cited 2025 March 14];3(1):87-109. Available from: https://hrcak.srce.hr/index.php/43445
IEEE
M. Jakovljević, "THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA", Acta turistica nova, vol.3, no. 1, pp. 87-109, 2009. [Online]. Available: https://hrcak.srce.hr/index.php/43445. [Accessed: 14 March 2025]
Abstract
Public relations in the marketing and promotion of tourist destinations in Croatia has been increasingly used as part of the promotional and communication mix. Tourist organisations at the national, regional and local levels which manage these destinations have been spending on public relations from 38% to as much as 65% of all funds earmarked for functional costs. It can therefore be concluded that it plays a significant or even leading role in promotion. However, on the basis of a survey, the author has found that public relations has not been sufficiently recognised as a category and that a single public relations model should be created and adapted for use in marketing in tourism.
Keywords
public relations; tourist destination; promotion; marketing; Croatia
Hrčak ID:
43445
URI
https://hrcak.srce.hr/43445
Publication date:
18.5.2009.
Article data in other languages:
croatian
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