Market-Tržište, Vol. 28 No. 1, 2016.

Table of contents

Full text

Uvodnik (page 5-6)

Editorial preface (page 5-6)

Đurđana Ozretić Došen
Editorial

Odrednice inovacija u malim i srednjim poduzećima u Hrvatskoj – usporedba poduzeća u uslužnom sektoru i prerađivačkoj industriji (page 0-0)

Determinants of Innovation in Croatian SMEs – Comparison of Service and Manufacturing Firms (page 7-27)

Ljiljana Božić, Pierre Mohnen
Original scientific paper

Etične marketinške prakse promatrane očima potrošača (page 0-0)

Ethical Marketing Practices viewed through Consumer Spectacles (page 29-45)

Pranav Kumar, Sany Sanuri Mohd. Mokhtar
Preliminary communication

Mjerenje iskustva korisnika bankoosiguranja: empirijsko istraživanje (page 0-0)

Measuring Customer Experience in Bancassurance: An Empirical Study (page 47-62)

Mousumi Choudhury, Ranjit Singh, Hemanta Saikia
Preliminary communication

Istraživanje važnosti zemlje podrijetla iz perspektive potrošača u istraživačkom kontekstu Bosne i Hercegovine (page 0-0)

Importance of the Country of Origin from the Consumers’ Perspective in the Research Context of Bosnia and Herzegovina (page 63-78)

Marija Čutura, Katerina Malić Bandur
Preliminary communication

Učinkovito korištenje Facebooka od strane malih i srednjih poduzeća u Slovačkoj (page 0-0)

The Effective Use of Facebook by Small and Medium-Sized Enterprises Operating in Slovakia (page 79-91)

František Pollák, Peter Dorčák
Preliminary communication

Kontrolirani eksperiment stope otvaranja u marketinškim kampanjama putem e-pošte (page 0-0)

Open-Rate Controlled Experiment in E-Mail Marketing Campaigns (page 93-109)

Antun Biloš, Davorin Turkalj, Ivan Kelić
Preliminary communication

Kritički prikaz: Marketing Insights from a Changing Environment Bruno Grbac, Dina Lončarić, Jasmina Dlačić, Vesna Žabkar and Marko Grünhagen (Eds.) (page 0-0)

Book review: Marketing Insights from a Changing Environment Bruno Grbac, Dina Lončarić, Jasmina Dlačić, Vesna Žabkar and Marko Grünhagen (Eds.) (page 111-114)

Iva Ribarić
Case report

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