Market-Tržište, Vol. 33 No. 2, 2021.

Table of contents

Full text

Editorial preface (page 127-128)

Uvodnik (page 127-128)

Đurđana Ozretić Došen
Editorial

Gamification and Firms Competitiveness: An Analysis of Deposit Money Banks (page 129-147)

Gamifikacija i konkurentnost poduzeća: analiza komercijalnih banaka (page 129-147)

Powel Maxwell Worimegbe, Temitope Mariam Worimegbe, Oyinlola Akinyede
Preliminary communication

Outcomes of Perceived Online Webshop Quality: Empirical Evidence (page 149-164)

Ishodi percipirane kvalitete koji se odnose na online prodavaonicu: empirijski dokazi (page 149-164)

Alexander Joseph Ibnu Wibowo
Preliminary communication

Identifying Relevant Segments of Potential Banking Chatbot Users Based on Technology Adoption Behavior (page 165-183)

Identificiranje relevantnih segmenata potencijalnih korisnika chatbota u bankarstvu na temelju ponašanja pri prihvaćanju tehnologije (page 165-183)

Mónika-Anetta Alt, Vizeli Ibolya
Original scientific paper

Contributions of Functional Magnetic Resonance Imaging in Market Research: Obstacles and Perspectives (page 185-203)

Doprinosi snimanja funkcionalnom magnetskom rezonancijom istraživanju tržišta: prepreke i perspektive (page 185-203)

Maja Vujičić, Bruno Grbac, Vladimir Mozetič
Original scientific paper

Awareness, Attitudes and Purchase of Food With Quality Labels in Slovenia (page 205-219)

Svjesnost, stavovi i kupovina hrane s oznakama kvalitete u Sloveniji (page 205-219)

Sabina Krsnik, Karmen Erjavec
Preliminary communication

The Importance of Country-of-Origin Construct Dimensions in Destination Brand Building (page 221-238)

Važnost dimenzija konstrukta zemlje podrijetla u izgradnji marke destinacije (page 221-238)

Zoran Krupka, Mateja Mirt, Đurđana Ozretić Došen
Preliminary communication

IN MEMORIAM Professor Emerita Mira Marušić (page 239-243)

IN MEMORIAM Professor Emerita Mira Marušić (page 239-243)

Darko Prebežac
In memoriam, Obituary

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