Original scientific paper

Philosophy of Media – Is the Message

Sead Alić ; Zagreb, Croatia

Abstract

The theoretical position dealing with the significance of the mediator in the cognition process partially enters the area of epistemology. By both striving to reach the essence of what is thought about and eliminating everything that belongs to the mediator in the cognition process, this position is also in part a kind of “expanded hermeneutics”. Finally, by studying the advancement of the knowledge on the mediation of knowledge itself and the advancement of the experience within the context of the medium of mediation, this position is also a kind of phenomenology.
The philosophy of the media encompasses the theoretical, the practical and the poetical, but strives not to be determined by the image, grammar, concept, context, performance, performance psychology, or technology – it rather wants to simultaneously preserve and overcome all these things within itself.
The conveyance of knowledge is not merely a matter of words. Posterior to the linguistic and the iconic turn, we came to realize that it was actually the media turn that lied at the heart of it.

Keywords

philosophy of media; medium; mediation of knowledge; mass media; the media turn

Hrčak ID:

68509

URI

https://hrcak.srce.hr/68509

Publication date:

19.5.2011.

Article data in other languages: croatian french german

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