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Acta turistica nova, Vol. 5 No. 2, 2011.

Original scientific paper

HOTEL SALES AND FRONT OFFICE OPERATIONS IN THE UNDERGRADUATE COURSE IN TOURISM AND HOTEL MANAGEMENT AT UTILUS BUSINESS SCHOOL

Danijel Carev

Full text: english pdf 460 Kb

page 225-240

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Full text: croatian pdf 460 Kb

page 225-240

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Abstract

The course in hotel sales and front
office operations has represented for many years
one of the most important specialised courses in
tourism and hotel management studies at Utilus
Business School. Although very important, this
course has not, so far, found its deserved place
in national literature that would properly value
all the achievements in this sector. This paper
presents the curriculum of the course in question
as a proposed guideline for undergraduate
teaching. The article describes the contents of
the course which is a combination of theoretical
knowledge and practical experience designed to
allow the acquisition of specialist knowledge and
skills in hotel sales and marketing, and in relation
to the check-in, stay and check-out of guests. The
article culminates in the presentation of learning
outcomes in accordance with the baseline of the
Croatian Qualifications Framework, which should
serve as a guideline for other specialised courses in
higher education.

Keywords

tourism and hotel management; hotel sales; front office operations; Croatian Qualifications Framework; learning outcomes

Hrčak ID:

107042

URI

https://hrcak.srce.hr/107042

Publication date:

16.10.2011.

Article data in other languages: croatian

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