Original scientific paper

Boris Jurič ; Katedra za ekonomiju i marketing, VELEUČILIŠTE VERN, Zagreb
Dragan Kopecki orcid.org/0000-0002-1607-3760 ; Katedra za poduzetništvo i menadžment, VELEUČILIŠTE VERN, Zagreb
Ivana Grego orcid.org/0000-0002-2413-9053 ; VELEUČILIŠTE VERN, Zagreb

Abstract

The main objective was to highlight the different emotional education through training in the overall market the products from own production as opposed to the classic of marketing industrial products of multinational companies. Therefore, the preliminary researchs urvey conducted on 20 family farms in the area of seven Croatian counties (Zagrebačka, Sisačko-moslavačka, Karlovačka, Varaždinska, Međimurska, Koprivničko-križevačka, i Bjelovarsko-bilogorska) to determine the relationship between the products or services and the owner off amily farms in the way of marketing and placing them on the market.

Keywords

marketing; emotional concept; family farms

Hrčak ID:

130215

URI

https://hrcak.srce.hr/130215

Publication date:

1.6.2012.

Article data in other languages: croatian

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