Agronomy journal, Vol. 78 No. 2-3, 2016.
Review article
COMPETITIVE ANALYSIS OF EGG PRODUCTION IN THE INDOOR KEEPING SYSTEM
Ana Crnčan
; Poljoprivredni fakultet u Osijeku, Svučilište J. J. Strossmayera, Osijek, Hrvatska
Jelena Kristić
; Poljoprivredni fakultet u Osijeku, Svučilište J. J. Strossmayera
Lari Hadelan
; Sveučilište u Zagrebu, Agronomski fakultet, Zagreb, Hrvatska
Abstract
Competitive analysis of egg production in the indoor system of keeping hens provides a structured and systematic process of identification and analysis of relevant trends, events and environmental factors that influence the analyzed product either individually or synergically. The study shows to what extent the development of egg production in the indoor keeping system has been influenced by political, economic, natural and ecological, social and technological environment, as well as by competitors, customers, substitutes, suppliers and new participants. The study also identifies the potentials of economic profitability of that production. The results of applied competitive analysis indicate the importance of creating the national strategy of poultry production development, which will support good development conditions and their coordination, thus contributing to achievement of producers’ objectives.
Keywords
egg production; PEST/STEEP analysis; Porter's analysis
Hrčak ID:
175728
URI
Publication date:
15.2.2017.
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