Original scientific paper
The Role of Satisfaction and Demographic Factors in Building Store Loyalty - Hypermarket Case Study in Croatia -
Ivan-Damir Anić
Sonja Radas
Full text: croatian pdf 128 Kb
page 66-86
downloads: 1.248
cite
APA 6th Edition
Anić, I. & Radas, S. (2006). The Role of Satisfaction and Demographic Factors in Building Store Loyalty - Hypermarket Case Study in Croatia -. Privredna kretanja i ekonomska politika, 16 (108), 66-86. Retrieved from https://hrcak.srce.hr/index.php/18360
MLA 8th Edition
Anić, Ivan-Damir and Sonja Radas. "The Role of Satisfaction and Demographic Factors in Building Store Loyalty - Hypermarket Case Study in Croatia -." Privredna kretanja i ekonomska politika, vol. 16, no. 108, 2006, pp. 66-86. https://hrcak.srce.hr/index.php/18360. Accessed 12 Dec. 2024.
Chicago 17th Edition
Anić, Ivan-Damir and Sonja Radas. "The Role of Satisfaction and Demographic Factors in Building Store Loyalty - Hypermarket Case Study in Croatia -." Privredna kretanja i ekonomska politika 16, no. 108 (2006): 66-86. https://hrcak.srce.hr/index.php/18360
Harvard
Anić, I., and Radas, S. (2006). 'The Role of Satisfaction and Demographic Factors in Building Store Loyalty - Hypermarket Case Study in Croatia -', Privredna kretanja i ekonomska politika, 16(108), pp. 66-86. Available at: https://hrcak.srce.hr/index.php/18360 (Accessed 12 December 2024)
Vancouver
Anić I, Radas S. The Role of Satisfaction and Demographic Factors in Building Store Loyalty - Hypermarket Case Study in Croatia -. Privredna kretanja i ekonomska politika [Internet]. 2006 [cited 2024 December 12];16(108):66-86. Available from: https://hrcak.srce.hr/index.php/18360
IEEE
I. Anić and S. Radas, "The Role of Satisfaction and Demographic Factors in Building Store Loyalty - Hypermarket Case Study in Croatia -", Privredna kretanja i ekonomska politika, vol.16, no. 108, pp. 66-86, 2006. [Online]. Available: https://hrcak.srce.hr/index.php/18360. [Accessed: 12 December 2024]
Full text: english pdf 281 Kb
page 66-86
downloads: 6.834
cite
APA 6th Edition
Anić, I. & Radas, S. (2006). The Role of Satisfaction and Demographic Factors in Building Store Loyalty - Hypermarket Case Study in Croatia -. Privredna kretanja i ekonomska politika, 16 (108), 66-86. Retrieved from https://hrcak.srce.hr/index.php/18360
MLA 8th Edition
Anić, Ivan-Damir and Sonja Radas. "The Role of Satisfaction and Demographic Factors in Building Store Loyalty - Hypermarket Case Study in Croatia -." Privredna kretanja i ekonomska politika, vol. 16, no. 108, 2006, pp. 66-86. https://hrcak.srce.hr/index.php/18360. Accessed 12 Dec. 2024.
Chicago 17th Edition
Anić, Ivan-Damir and Sonja Radas. "The Role of Satisfaction and Demographic Factors in Building Store Loyalty - Hypermarket Case Study in Croatia -." Privredna kretanja i ekonomska politika 16, no. 108 (2006): 66-86. https://hrcak.srce.hr/index.php/18360
Harvard
Anić, I., and Radas, S. (2006). 'The Role of Satisfaction and Demographic Factors in Building Store Loyalty - Hypermarket Case Study in Croatia -', Privredna kretanja i ekonomska politika, 16(108), pp. 66-86. Available at: https://hrcak.srce.hr/index.php/18360 (Accessed 12 December 2024)
Vancouver
Anić I, Radas S. The Role of Satisfaction and Demographic Factors in Building Store Loyalty - Hypermarket Case Study in Croatia -. Privredna kretanja i ekonomska politika [Internet]. 2006 [cited 2024 December 12];16(108):66-86. Available from: https://hrcak.srce.hr/index.php/18360
IEEE
I. Anić and S. Radas, "The Role of Satisfaction and Demographic Factors in Building Store Loyalty - Hypermarket Case Study in Croatia -", Privredna kretanja i ekonomska politika, vol.16, no. 108, pp. 66-86, 2006. [Online]. Available: https://hrcak.srce.hr/index.php/18360. [Accessed: 12 December 2024]
Abstract
This paper explores relative importance of satisfaction and demographic factors in building store loyalty behaviour. The model was tested with data collected from a consumer survey, carried out in the high/low Croatian hypermarket setting. Data was analyzed using descriptive statistics, simple and multiple regression analysis. In general, research results support proposed framework. Conative loyalty was positively driven by satisfaction with shopping experience, household’s size and age. Females exhibited higher conative loyalty than males, and “near shoppers” exhibited higher conative loyalty than “distant shoppers”. Contrary to expectations, income did not predict conative loyalty behaviour. A furhter important finding of this study is that there is a positive link between conative and action loyalty. For retailers, the importance of the model presented is in predicting consumer purchasing behaviour and using this information to design such retailing strategies that will enhace satisfaction, conative and action store loyalty, and contribute to increased sales revenues.
Keywords
satisfaction; demographic factors; store loyalty; hypermarket retailer
Hrčak ID:
18360
URI
https://hrcak.srce.hr/18360
Publication date:
15.10.2006.
Article data in other languages:
croatian
Visits: 11.083
*
