Original scientific paper
THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?
Goran Vlašić
Full text: english doc 219 Kb
page 9-27
downloads: 1.265
cite
APA 6th Edition
Vlašić, G. (2006). THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?. Management, 11 (2), 9-27. Retrieved from https://hrcak.srce.hr/index.php/19145
MLA 8th Edition
Vlašić, Goran. "THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?." Management, vol. 11, no. 2, 2006, pp. 9-27. https://hrcak.srce.hr/index.php/19145. Accessed 12 May 2024.
Chicago 17th Edition
Vlašić, Goran. "THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?." Management 11, no. 2 (2006): 9-27. https://hrcak.srce.hr/index.php/19145
Harvard
Vlašić, G. (2006). 'THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?', Management, 11(2), pp. 9-27. Available at: https://hrcak.srce.hr/index.php/19145 (Accessed 12 May 2024)
Vancouver
Vlašić G. THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?. Management [Internet]. 2006 [cited 2024 May 12];11(2):9-27. Available from: https://hrcak.srce.hr/index.php/19145
IEEE
G. Vlašić, "THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?", Management, vol.11, no. 2, pp. 9-27, 2006. [Online]. Available: https://hrcak.srce.hr/index.php/19145. [Accessed: 12 May 2024]
Abstract
The purpose of this paper is to see if information and interactive communication technologies will be able to actually enable true interaction and personalization with consumers. The precondition for automatization, true interaction and relationship personalization is the exchange of information (knowledge) with each other (company and consumer). With this in mind – privacy is certainly an important concept. Since consumers are generally concerned about their privacy, it is important to find out: What information collection / use practices should companies implement to gain consumers’ confidence?
Keywords
Hrčak ID:
19145
URI
https://hrcak.srce.hr/19145
Publication date:
20.12.2006.
Visits: 1.812
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