Review article
https://doi.org/10.1515/aet-2018-0013
The Challenges of Integrating Sustainable Wine-growing Into Wine Tourism - Examples from Slovenia and Abroad
Marko Koščak
; Fakultet za turizam, Sveučilište u Mariboru
Abstract
In an increasingly competitive tourist market, wine and enogastronomy are becoming key elements in the development of tourist products in regions that cultivate grapevines, in Slovenia and
internationally. It has been claimed that no kind of tourism can develop in regions without wine; however, from today’s perspective, this claim seems an exaggeration. Nevertheless, enogastronomy
is an integral part of many contemporary tourist products. As such, it combines tradition, history, and heritage and also improves the recognisability of a given destination on which modern wine tourism products rest. On a global scale, wine tourism is growing, and the forecast for the future is likewise promising. The essence of a wine tourism product is to connect food and wine, i.e. enogastronomic or culinary experiences, and to follow new trends. The trend is to consolidate this segment of tourism services, in particular through leisure activities and relaxation at the destination of choice. Food and wine thus become part of the cultural experience of the visited destination and equal the experience of visiting a museum or a concert or can be an equal component of such a package.
Keywords
wine tourism; enogastronomy; tourist destination; Slovenia
Hrčak ID:
212044
URI
Publication date:
11.12.2018.
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