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Professional paper

https://doi.org/10.31727/m.23.5.3

Quality labels on agricultural and food products

Nada Knežević ; Podravka d.d., Istraživanje i razvoj, Koprivnica, Hrvatska
Marina Palfi ; Podravka d.d., Istraživanje i razvoj, Koprivnica, Hrvatska
Karolina Vrandečić ; Fakultet agrobiotehničkih znanosti, Sveučilište Josipa Jurja Strossmayera u Osijeku, Hrvatska
Ivana Dodlek Šarkanj orcid id orcid.org/0000-0002-8481-9974 ; Odjel za prehrambenu tehnologiju, Sveučilište Sjever, Sveučilišni centar Koprivnica, Hrvatska
Jasenka Čosić ; Fakultet agrobiotehničkih znanosti, Sveučilište Josipa Jurja Strossmayera u Osijeku, Hrvatska


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Abstract

Consumers are choosing more carefully the products they buy and paying more and more attention to indigenous agricultural and food products protected by labels at national and European level. With its legislative framework, the EU to protect the value of these products with appropriate designations of origin (PDO), geographical origin (PGI) and guaranteed traditional specialty (TSI). All products protected by PDO, PGI and TSI at the EU level are in the database eAmbrosia - the EU geographical indications register. The Republic of Croatia has so far protected 31 products, of which 14 products with the PDO label and 17 products with the PGI label. Other statutory certification schemes in the EU and / or voluntary certification schemes at national level as well as those managed by private entities also have to aim to help consumers choose the products they buy. In order to increase the recognition and promotion of domestic agricultural and food products, the Republic of Croatia has established a national quality system of agricultural and food products through a unique recognizable label - "Dokazana kvaliteta “. In order to attract even more consumer attention for such products, additional investment is needed in the promotion and education of consumers in the national and international market.

Keywords

quality labels; consumer information; "Dokazana kvaliteta"

Hrčak ID:

265018

URI

https://hrcak.srce.hr/265018

Publication date:

15.10.2021.

Article data in other languages: spanish italian croatian german

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