Polytechnic and design, Vol. 10 No. 2, 2022.
Professional paper
https://doi.org/10.19279/TVZ.PD.2022-10-2-02
GOPRO CAMERA ON THE THRESHOLD OF THE MATURE PHASE
Joško Lozić
orcid.org/0000-0001-5568-5279
; University North, Trg Žarka Dolinara 1, 48000 Koprivnica, Croatia
Katerina Fotova Čiković
; University North, Trg Žarka Dolinara 1, 48000 Koprivnica, Croatia
Abstract
The aim of the paper is to investigate the business results of the GoPro corporation and analyse the changes that occur in the corporation 's environment, which significantly affect the business results.
Methodology / design - the research is based on the corporation's financial statements and other relevant sources for scientific research. The research is structured according to selected financial indicators that best outline the business situation of the corporation.
Results - research has confirmed significant changes in business results in recent years, which are related to the overall changes in the global video camera market.
Conclusion - GoPro Corporation has entered a mature business phase and is facing a serious drop in sales. The decline in sales and the decline in revenues indicate the need for a complete restructuring of business activities in order to stop the negative trends in revenues and the accumulation of losses from core activities.
Keywords
action camera; GoPro; net profit; revenue; mature phase
Hrčak ID:
284313
URI
Publication date:
2.5.2022.
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