Review article
https://doi.org/10.38190/ope.12.2.8
The influence of the business environment on the development of the tourism industry in the Republic of Croatia
Ante Peroš
; European Business School Zagreb
Ivica Katavić
orcid.org/0000-0001-5899-5301
; University College for Security
Abstract
The paper analyzes the effects of the business environment on the development of the tourism industry. In the atmosphere of uncertainty of the pandemic COVID-19 period, the preserved context of the continuum of products and services is taken as an example of the survival of civilization in the world. The problem that prompted this research is insufficient sustainability of the existing form of tourism and the impossibility of implementing innovative forms of tourism. Therefore, the main goal of the research was to determine how and to what extent certain factors of the business environment influence the development of tourism in the Republic of Croatia. In the paper, research was conducted using an anonymous questionnaire on the population of users of tourist services, and the sample size was 60 (N=60) respondents. The results of the research show that before and during the pandemics, phenomena were observed that suggest a change in the current management model to new strategic intentions. Competitive strategies and innovative models aimed at the sustainability of other sectoral industries are explained. The comparative advantages of industries with investments in addition to tourism contribute to the development of SMEs in the Republic of Croatia. Synergies of strategies and tactics are implemented to improve products and services in the tourism, sports and leisure industries. Laws and measures for the stay of the population have been initiated, which are also programs for the return of emigrants to the Republic of Croatia.
Keywords
impacts; improves; advances; environment; sustainable; year- round
Hrčak ID:
290016
URI
Publication date:
30.12.2022.
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