Professional paper
https://doi.org/10.38190/ope.12.2.10
Affirmation of glamping tourism
Monika Katić
; European Business School Zagreb - EBUS
Vitomir Tafra
; European Business School Zagreb - EBUS
Abstract
Glamping tourism is a kind of innovation in the tourist offer and is synonymous with specific camping accompanied by high quality service. It is a combination of natural ambience and high luxury that is offered in glamping camps in highly developed tourist destinations in the country and abroad. Also, the goal is to show the possibilities offered by glamping tourism in Europe and how the development of a specific tourist offer in which the Nordic countries are at the forefront. They took advantage of natural phenomena, harsh winters, sunny summers in rural areas far from cities and light. Social networks play an important role in the affirmation and promotion of glamping tourism. The affirmation of glamping tourism through social networks enables the promotion of visual content, which has contributed to an increase in the desire to travel, explore nature and natural resources. The demand for glamping camps has exceeded the supply, so that today we are recording a markedly increased demand for the supply. The research methods used in this work are qualitative and include content analysis of relevant literature and a Google Forms survey was conducted on a sample of 107 (N-107) respondents. The goal of the survey was to investigate respondents’ attitudes about glamping tourism and inform them about the content of the offer on the market through communication channels. The research results show that the dominant role of social networks is in the affirmation of glamping tourism.
Keywords
glamping accommodation; camping tourism; social networks
Hrčak ID:
290039
URI
Publication date:
30.12.2022.
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