Original scientific paper
https://doi.org/10.20867/thm.32.2.1
Green innovations, stakeholder pressures and environmental performance in the hotel industry
Francis Osei
orcid.org/0000-0002-8702-5571
*
Beverley Wilson-Wünsch
Collins Kankam-Kwarteng
* Corresponding author.
Abstract
Purpose – This study investigates the mediating influence of green innovations on the
relationship between stakeholder pressures and environmental performance within the
Ghanaian hotel industry.
Methodology – A quantitative research approach was applied, gathering data from 273
hotel managers in Ghana. The analysis employed SPSS and Smart PLS software to assess
the relationships among stakeholder pressures, green innovations, and environmental
performance. Structural equation modeling (SEM) was used to test the hypotheses and
evaluate the mediation role of green innovations.
Findings – The study finds that green innovations significantly mediate the connection between
stakeholder pressures and environmental performance, highlighting that hotels addressing
customer and regulatory demands can better enhance their environmental outcomes when
incorporating green innovations. This study also points out a lack of research on stakeholder
and environmental dynamics within Ghana’s hospitality sector, addressing this gap.
Originality of the Research – This research contributes to both stakeholder and institutional
theory by illustrating the critical role of green innovations in helping hotels meet external
demands for sustainability. It offers new insights for academics and practitioners, emphasizing
proactive stakeholder engagement and sustainable practices as strategic advantages within the
hotel industry in Ghana.
Keywords
Hrčak ID:
345128
URI
Publication date:
4.3.2026.
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