Original scientific paper
WOMEN'S POSSESSIONS AND SOCIAL CLASS IN CONTEMPORARY ZAGREB
Katherine SREDL
orcid.org/0000-0001-7426-9836
; Mendoza College of Business, Notre Dame
Nataša RENKO
; Faculty of Economics & Business, Zagreb
Abstract
This research asks if social stratification is related to women's
consumption practices of tableware in Zagreb. It uses
analytical approaches based on research in the United States
that has found a relationship between class stratification and
consumer practices and asks how those theories are
transferable (Holt, 1998). Research was conducted over nine
months in Zagreb, from 2006 to 2007. Thirty women were
interviewed in two age groups, from ages 45 to 65 and in
their early twenties, from the working, middle and upper
classes, to discuss how they acquire, use and display
tableware. The major findings are that social class categories
are related to consumption practices in Zagreb. As in the
United States, education and employment are influences on
status and consumption practices. However, in Zagreb,
migration patterns have an influence on status and
consumption. Stories of acquisition indicated that seeking
consistency during rapid change is an influence in practices
of tableware use in Zagreb. The findings point to further
research on women's roles as status makers in the family,
from their income to their consumption practices.
Keywords
marketing; transition economy; social stratification; gender
Hrčak ID:
39008
URI
Publication date:
30.6.2009.
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