Acta turistica nova, Vol. 2 No. 2, 2008.
Original scientific paper
ENERGY EFFICIENCY IN THE HOTEL INDUSTRY – THE PATH TOWARDS CORPORATE CITIZENSHIP
Damir Pavlović
Abstract
ABSTRACT
Commoditisation is a word that causes very unpleasant feelings among all top hotel brands in the world which perceive it as a great threat. It emphasises price as the dominant criterion for the selection of both the destination and hotel by potential guests. Quality and brand are consequently endangered, and all this demands urgent solutions. Among other things, we must search for solutions to reduce input costs wherever possible.
It is clear that initial awareness and organisation promise an excellent strategy in finding the best solutions. In the early stages of hotel construction, we think about isolation, sufficient daylight, segmentation of energy supply according to priorities, the positioning of the building in relation to the cardinal points, quotas for each floor, choice of energy supply, sensory automatics, etc. A good head of maintenance or technical services will be sufficiently familiar with the schedule for monitoring energy costs and will be responsible for keeping the service documents of the entire hotel equipment, for regular periodic checks, and for ensuring that the most important supplies and spare parts are in stock. There are a number of technical tricks for reducing energy costs but they must be used selectively and applied without reducing the level of quality and satisfaction of guests. Moreover, we should take this opportunity to discretely promote our activities with our guests and carefully make them aware that we care for the environment and that we carefully calculate the prices we pass on to them.
Finally, there is the selection and creation of efficient tools and forms to evaluate the proposed activities and measures to achieve our goal. If we care about energy efficiency, we contribute to the wellbeing of everyone, and behave like responsible citizens, in this case, like good corporate citizens. Corporate citizenship means behaviour in which an organization shows sensitivity and responsibility towards clients, employees, shareholders and owners, the wider social community and the environment. In simpler terms, this mis the behaviour of a “good citizen”.
Keywords
energy efficiency; cost-effectiveness; energy saving; maintenance, payback
Hrčak ID:
43435
URI
Publication date:
16.11.2008.
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