Preliminary communication

https://doi.org/10.20867/thm.12.1.4

PRAGMALINGUISTIC ELEMENTS IN TOURIST DESTIONATION IMAGE FORMATION

Nevenka Blažević ; Faculty of Tourism and Hospitality Management in Opatija, University of Rijeka, Croatia
Aneta Stojić ; Faculty of Philosphy, University of Rijeka, Croatia

Abstract

Image has been an important topic in tourism research. It is one of the key factors in the travel selection process. The image of a tourist destination is the sum of all perceptions tourists and potential visitors hold of that destination. In tourist advertising materials it is represented through verbal and pictorial elements. The focus of this research is to find out pragmalinguistic elements in tourist destination image formation. This paper especially concentrates on some typical pragmalinguistic elements forming the image of Croatia as a tourist destination.

Keywords

image of a tourist destination; language of tourism; pragmalinguistic elements; tourism advertising materials

Hrčak ID:

61774

URI

https://hrcak.srce.hr/61774

Publication date:

8.6.2006.

Article data in other languages: croatian

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