Prethodno priopćenje
https://doi.org/10.20867/thm.14.2.4
ANALYSING THE USERS` PERCEPTION OF WEB DESIGN QUALITY BY DATA MINING TOOLS
Vanja Bevanda
; Juraj Dobrila University of Pula, Department of Economics and Tourism «Dr. Mijo Mirkovic», Pula, Croatia
Jasmina Grzinic
; Juraj Dobrila University of Pula, Department of Economics and Tourism «Dr. Mijo Mirkovic», Pula, Croatia
Emanuel Cervar
; Juraj Dobrila University of Pula, Department of Economics and Tourism «Dr. Mijo Mirkovic», Pula, Croatia
Sažetak
Several authors indicated the existence of different relative importance of each web site quality factor across e-business domains and between stakeholders. They also found the correlation between web site quality and e-business performance . The website with the highest quality produced the highest business performance. Therefore there is a need to constantly monitor users’ behavior and their requirements in different e-business sector towards better web site design.
The aim of this research is to explore possibilities of classification data mining tools to support and automate process of discovering users` perception of web site design quality factors. In order to do that we collected 81 cases that serve as an input for inductive reasoning. We applied modified ID3 algorithm and induced the most informative attributes and rules describing users` perception of web design quality for online travel
agency. The findings can provide the management and web designers with useful insights to enhance and refine their business performance.
Ključne riječi
Web design quality; Evaluation; Online travel agency; Inductive reasoning; Data mining technique; Classification
Hrčak ID:
181029
URI
Datum izdavanja:
30.12.2008.
Posjeta: 1.100 *