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CroDiM : International Journal of Marketing Science , Vol. 6 No. 1, 2023.

  • Publication date: 17.03.2023.
  • Published on HRČAK: 17.03.2023.

Table of contents

Full text

Cover pages (page I-I)

Damir Dobrinić
Other

english pdf 518kb
Predgovor / Foreword (page III-III)

Damir Dobrinić
Editorial

english pdf 139kb
VJERUJE LI GENERACIJA Z U DRUŠTVENU ODGOVORNOST? – ISPITIVANJE PERCEPCIJE DRUŠTVENO ODGOVORNIH KOMPANIJA I PROIZVODA (page 1-14)

croatian pdf 290kb
DOES GENERATION Z BELIEVE IN SOCIAL RESPONSIBILITY? – EXAMINATION OF THE PERCEPTION OF SOCIALLY RESPONSIBLE COMPANIES AND PRODUCTS (page 1-14)

Bruno Krneta, Erik Ružić
Review article

UTJECAJ DRUŠTVENIH MEDIJA NA POTROŠAČE KROZ NOVI TREND VIRTUALNE STVARNOSTI (page 15-32)

croatian pdf 658kb
THE INFLUENCE OF SOCIAL MEDIA ON CONSUMERS THROUGH THE NEW TREND OF VIRTUAL REALITY (page 15-32)

Ante Rončević, Petra Furdi Šafarić, Darijo Čerepinko
Review article

UTJECAJ DRUŠTVENIH TRENDOVA NA PRODAJU POLJOPRIVREDNIH PROIZVODA (page 33-42)

croatian pdf 412kb
THE INFLUENCE OF SOCIAL TRENDS ON THE SALE OF AGRICULTURAL PRODUCTS (page 33-42)

Ante Rončević, Viktorija Sever
Review article

ANALIZA KOMPLEMENTARNOSTI GOOGLE-OVIH ALATA ZA DIGITALNO OGLAŠAVANJE (page 43-60)

croatian pdf 549kb
COMPLEMENTARY ANALYSIS OF GOOGLE TOOLS FOR DIGITAL ADVERTISING (page 43-60)

Antonija Ražov, Ante Panjkota, Aleksandra Krajnović
Review article

„SMART TOURISM DESTINATION TROYAN”, CENTRAL BALKAN, BULGARIA (page 61-70)

Krasimira Staneva, Martin Marinov
Review article

english pdf 672kb
APPLICATION OF HUMOROUS METAPHORS IN COPYWRITING (page 71-82)

Ozren Rafajac, Dino Bešić
Review article

english pdf 480kb
MEMES AS A LINGUISTIC PHENOMENON USED IN MARKETING ON SOCIAL NETWORKS AND THEIR IMPACT ON TRENDS IN FINANCIAL MARKETS (page 83-90)

Branimir Kurmaić, Borislav Marušić
Review article

english pdf 233kb
ISTRAŽIVANJE UTJECAJA DRUŠTVENIH MREŽA NA NAMJERU KUPNJE I USMENU PREDAJU (page 91-106)

croatian pdf 404kb
RESEARCH OF THE INFLUENCE OF SOCIAL NETWORKS ON PURCHASE INTENTION AND WORD OF MOUTH (page 91-106)

Ines Grudiček, Damir Dobrinić
Review article

ISTRAŽIVANJE STAVOVA POTROŠAČA O OGLAŠAVANJU (page 107-120)

croatian pdf 358kb
RESEARCH OF CONSUMER ATTITUDES ON ADVERTISING (page 107-120)

Patricija Mikulaš, Damir Dobrinić
Review article

UTJECAJ POREMEĆAJA U GLOBALNIM I GOSPODARSKIM PROCESIMA NA PONAŠANJE POTROŠAČA (page 121-132)

croatian pdf 291kb
THE INFLUENCE OF DISRUPTIONS IN GLOBAL AND ECONOMIC PROCESSES ON CONSUMER BEHAVIOR (page 121-132)

Ema Novak, Larisa Hrustek, Ana Kutnjak
Review article

ISTRAŽIVANJE RAZLOGA ZA PRAĆENJEM SPORTAŠA NA DRUŠTVENIM MREŽAMA (page 133-144)

croatian pdf 283kb
INVESTIGATION OF REASONS FOR FOLLOWING ATHLETES ON SOCIAL NETWORKS (page 133-144)

Miroslav Mandić, Iva Gregurec, Vedrana Jurić
Review article

CRM SUSTAV KAO OSIGURANJE ODRŽIVE KONKURENTNOSTI (page 145-156)

croatian pdf 558kb
CRM SYSTEM FOR ENSURING SUSTAINABLE COMPETITIVENESS (page 145-156)

Milan Puvača, Slobodan Stojanović
Professional paper

STRUKTURNI PREGLED POSLOVANJA PROMOTIVNOG SEKTORA U REPUBLICI HRVATSKOJ (page 157-166)

croatian pdf 540kb
BUSINESS STRUCTURAL REVIEW OF THE PROMOTIONAL SECTOR IN THE REPUBLIC OF CROATIA (page 157-166)

Sara Sraka, Suzana Keglević Kozjak
Professional paper

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