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  • Publication date: 17.03.2023.
  • Published on HRČAK: 17.03.2023.

Table of contents

Full text

Cover pages (page I-I)

Damir Dobrinić
Other


Predgovor / Foreword (page III-III)

Damir Dobrinić
Editorial


THE INFLUENCE OF SOCIAL MEDIA ON CONSUMERS THROUGH THE NEW TREND OF VIRTUAL REALITY (page 15-32)

Ante Rončević, Petra Furdi Šafarić, Darijo Čerepinko
Review article


THE INFLUENCE OF SOCIAL TRENDS ON THE SALE OF AGRICULTURAL PRODUCTS (page 33-42)

Ante Rončević, Viktorija Sever
Review article


COMPLEMENTARY ANALYSIS OF GOOGLE TOOLS FOR DIGITAL ADVERTISING (page 43-60)

Antonija Ražov, Ante Panjkota, Aleksandra Krajnović
Review article


„SMART TOURISM DESTINATION TROYAN”, CENTRAL BALKAN, BULGARIA (page 61-70)

Krasimira Staneva, Martin Marinov
Review article


APPLICATION OF HUMOROUS METAPHORS IN COPYWRITING (page 71-82)

Ozren Rafajac, Dino Bešić
Review article


RESEARCH OF THE INFLUENCE OF SOCIAL NETWORKS ON PURCHASE INTENTION AND WORD OF MOUTH (page 91-106)

Ines Grudiček, Damir Dobrinić
Review article


RESEARCH OF CONSUMER ATTITUDES ON ADVERTISING (page 107-120)

Patricija Mikulaš, Damir Dobrinić
Review article


THE INFLUENCE OF DISRUPTIONS IN GLOBAL AND ECONOMIC PROCESSES ON CONSUMER BEHAVIOR (page 121-132)

Ema Novak, Larisa Hrustek, Ana Kutnjak
Review article


INVESTIGATION OF REASONS FOR FOLLOWING ATHLETES ON SOCIAL NETWORKS (page 133-144)

Miroslav Mandić, Iva Gregurec, Vedrana Jurić
Review article


CRM SYSTEM FOR ENSURING SUSTAINABLE COMPETITIVENESS (page 145-156)

Milan Puvača, Slobodan Stojanović
Professional paper


BUSINESS STRUCTURAL REVIEW OF THE PROMOTIONAL SECTOR IN THE REPUBLIC OF CROATIA (page 157-166)

Sara Sraka, Suzana Keglević Kozjak
Professional paper


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