Original scientific paper

Propaganda and Public Relations as Countrie's Means of Influence in International Relations

Božo Skoko ; Faculty of Political Science, University of Zagreb, Croatia

Abstract

Promotional communication as a means of influence and even pressure in international relations has been known fora long time in all its forms and especially by means of propaganda. However, as a new discipline emerged- public relations, and as power of the media and public opinion grew ever stronger, the promotional communication in international relations has been subtly shaded, i.e. it has been enriched in terms of contents and the term propaganda has assumed a new meaning. The author analyzes the differentiation between public relations and propaganda in the context of promotional communication and he tries to give answer to the question whether they can be applied independently and separately or whether they overlap in practice, i.e. whether they use the same or similar methods of action.

Keywords

propaganda; public relations; states; promotional agencies

Hrčak ID:

287091

URI

https://hrcak.srce.hr/287091

Publication date:

15.7.2004.

Article data in other languages: croatian

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