Market-Tržište, Vol. 34 No. 1, 2022.

Table of contents

Full text

Uvodnik (page 5-7)

Editorial preface (page 5-7)

Đurđana Ozretić Došen
Editorial

Prisutnost marke u odlučivanju koje uključuje mamce (page 9-24)

Brand Presence in Decision-Making Involving Decoys (page 9-24)

Radka Kubalová, Martin Klepek
Original scientific paper

Važnost i ostvarivanje osobnih vrijednosti i kognitivna dob (page 25-40)

The Importance and Realization of Personal Values and Cognitive Age (page 25-40)

Agnes Hofmeister-Tóth, Agnes Neulinger
Original scientific paper

Istraživanje uloge kredibiliteta slavnih sportaša na poistovjećivanje s njima i namjeru kupovine zagovarane marke (page 41-57)

Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands (page 41-57)

Nkosinamandla Shezi
Preliminary communication

Utjecaj podudarnosti između osobnosti marke i osobnosti potrošača na emocionalnu lojalnost: što čini Apple i Samsung različitim (page 59-77)

Impact of the Congruence Between Brand Personality and Consumer Personality on Emotional Loyalty: What Makes Apple and Samsung Different (page 59-77)

Neda Letukytė, Sigitas Urbonavičius
Preliminary communication

Utjecaj pozicije prodajnih štandova u prodavaonici na kupovno ponašanje (page 79-92)

The Impact of the Position of Shopper Marketing Stands Within a Store on Shopper Purchase Behavior (page 79-92)

Monika Matušovičová, Martin Kuchta, Monika Stanková
Preliminary communication

Poboljšanje korisničkog iskustva kreiranjem virtualnih zajednica maraka (page 93-108)

Improvement in Customer Experience Through the Creation of Virtual Brand Communities (page 93-108)

Indrė Baubonytė, Justas Nugaras, Živilė Sederevičiūtė-Pačiauskienė
Review article

CORRIGENDUM: Correction of the first author’s affiliation (page 109-110)

Matia Torbarina, Lara Jelenc, Ivana Brkljačić
Erratum

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