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FUNKY EUROPE - A CONCEPT BASED ON THE LATEST DEVELOPMENTS IN THE COMMUNICATION STRATEGIES OF THE EU AND CROATIA
Petra Komadina
Tunjica Petrašević
; Pravni fakultet u Osijeku
Sažetak
The reason why we have chosen to write about ‘Funky Europe’ is that such a theory enlightens the new concept to understand the European Union. It started upon the prediction and found that in the latest developments
of the both the EU and Croatian communication strategy a core concept ismissing. They both are in an evident phase of development, aiming to close the democratic deficit gap and inform their citizens in order to educate them, as the major reason for this gap is the lack of knowledge. However, the analyses have shown that both lack the enthusiasm as they rely purely on technical steps. Without a vision, materialized through all possible sorts of concepts, this gap is dificult if not impossible to bridge only by citizens themselves. Therefore, the concept of Funky Europe aims to resolve this gap by employing studies on cultural theories, political communication and media. The concept is based on Swedish professors’ analytical studies of media influence which emphasised the need for infotainment. ‘Funky Europe’ is a possible solution of the problems currently facing the EU and Croatia, the next-in-line EU member which will hold an informative campaign before the membership referendum. Only time will show how the EU and Croatia will approach its dificulties.
Ključne riječi
communication; media; cultural theories; infotainment; Funky Europe
Hrčak ID:
85430
URI
Datum izdavanja:
21.5.2012.
Posjeta: 1.708 *