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Review article

AN ANALYSIS OF DEVELOPMENT OPPORTUNITIES OF HEALTH TOURISM IN HRVATSKO ZAGORJE AND MEĐIMURJE – POTENTIAL GREENFIELD PROJECTS

Vedran Kruljac ; Specijalna bolnica za medicinsku rehabilitaciju Varaždinske Toplice


Full text: english pdf 574 Kb

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Full text: croatian pdf 574 Kb

page 285-308

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Abstract

As an analysis of the data from the existing strategic and planning documents of Republic of Croatia and regional governments, this paper presents the first ever published systematization of potentials in health tourism of Hrvatsko zagorje as the region with the longest tradition and highly acknowledged quality in providing health services in the Croatian tourism, and of Međimurje, as a pioneer in this form of tourism with one of the greatest development perspectives in continental Croatia. By examining unexploited sites in the counties of KrapinaZagorje, Međimurje and Varaždin, suitable for the construction of new facilities for health tourism purposes, and highlighting their strengths and perspectives, the author has developed a foundation to guide policy-development of tourism and health care system in this part of the Republic of Croatia positioning Hrvatsko zagorje and Međimurje as thermal-tourism brands dominant in the national and competitive in international trade frame.

Keywords

greenfield; health tourism; Hrvatsko zagorje; Međimurje

Hrčak ID:

150638

URI

https://hrcak.srce.hr/150638

Publication date:

30.12.2015.

Article data in other languages: croatian

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