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UNDERSTANDING COMPARISON BEHAVIOR OF GROCERY SHOPPERS IN CROATIA

Ivan-Damir Anić
Milivoj Marković
Rudolf Vouk

Puni tekst: engleski, pdf (96 KB) str. 1-11 preuzimanja: 1.841* citiraj
APA 6th Edition
Anić, I., Marković, M. i Vouk, R. (2008). UNDERSTANDING COMPARISON BEHAVIOR OF GROCERY SHOPPERS IN CROATIA. Economic research - Ekonomska istraživanja, 21 (3), 1-11. Preuzeto s https://hrcak.srce.hr/38176
MLA 8th Edition
Anić, Ivan-Damir, et al. "UNDERSTANDING COMPARISON BEHAVIOR OF GROCERY SHOPPERS IN CROATIA." Economic research - Ekonomska istraživanja, vol. 21, br. 3, 2008, str. 1-11. https://hrcak.srce.hr/38176. Citirano 15.11.2019.
Chicago 17th Edition
Anić, Ivan-Damir, Milivoj Marković i Rudolf Vouk. "UNDERSTANDING COMPARISON BEHAVIOR OF GROCERY SHOPPERS IN CROATIA." Economic research - Ekonomska istraživanja 21, br. 3 (2008): 1-11. https://hrcak.srce.hr/38176
Harvard
Anić, I., Marković, M., i Vouk, R. (2008). 'UNDERSTANDING COMPARISON BEHAVIOR OF GROCERY SHOPPERS IN CROATIA', Economic research - Ekonomska istraživanja, 21(3), str. 1-11. Preuzeto s: https://hrcak.srce.hr/38176 (Datum pristupa: 15.11.2019.)
Vancouver
Anić I, Marković M, Vouk R. UNDERSTANDING COMPARISON BEHAVIOR OF GROCERY SHOPPERS IN CROATIA. Economic research - Ekonomska istraživanja [Internet]. 2008 [pristupljeno 15.11.2019.];21(3):1-11. Dostupno na: https://hrcak.srce.hr/38176
IEEE
I. Anić, M. Marković i R. Vouk, "UNDERSTANDING COMPARISON BEHAVIOR OF GROCERY SHOPPERS IN CROATIA", Economic research - Ekonomska istraživanja, vol.21, br. 3, str. 1-11, 2008. [Online]. Dostupno na: https://hrcak.srce.hr/38176. [Citirano: 15.11.2019.]

Sažetak
The purpose of this study was to examine the comparison behavior of grocery shoppers. The study aimed to identify major characteristics of comparison shoppers. The hypotheses were tested with data collected from consumer survey carried out in Croatia. Data was analyzed using ANOVA, regression and cross tabulation analysis. The findings indicate that price consciousness positively affected comparison shopping. Prices were the most important store patronage motive for comparison shoppers. Therefore, they tend to patronize primarily price-oriented stores. However, comparison shoppers spent less on grocery shopping than non-comparison shoppers. The analysis provides information useful for the design of retailing strategy.

Ključne riječi
comparison shopping; store patronage motives; price consciousness; store choice; purchasing outcomes; consumer shopping behavior

Hrčak ID: 38176

URI
https://hrcak.srce.hr/38176

[hrvatski]

Posjeta: 3.079 *