WHY KEEP A PROPER NAME? SOME APPROACHES TO THE SUBJECT AND NAME IN THE DISCOURSE OF GILLES DELEUZE AND FéLIX GUATTARI

Abstract

In this article we discuss some approaches to the concepts of subject, difference, identity and proper names in the discourse of G. Deleuze and F. Guattari represented especially in their book Mille Plateaux (1980), but also in their other works. According to Deleuze and Guattari a proper name cannot designate a subject but it can be applied to what takes place between the named and the one who gives the name. The use of names is cultural, and naming provides a kind of “personal consistency.”