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Market-Tržište , Vol. 34 No. 1, 2022.

  • Datum izdavanja: 04.07.2022.
  • Objavljen na Hrčku: 04.07.2022.

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Puni tekst

Uvodnik (str. 5-7)

Editorial preface (str. 5-7)

Đurđana Ozretić Došen
Uvodnik


Brand Presence in Decision-Making Involving Decoys (str. 9-24)

Radka Kubalová, Martin Klepek
Izvorni znanstveni članak


The Importance and Realization of Personal Values and Cognitive Age (str. 25-40)

Agnes Hofmeister-Tóth, Agnes Neulinger
Izvorni znanstveni članak


The Impact of the Position of Shopper Marketing Stands Within a Store on Shopper Purchase Behavior (str. 79-92)

Monika Matušovičová, Martin Kuchta, Monika Stanková
Prethodno priopćenje


Improvement in Customer Experience Through the Creation of Virtual Brand Communities (str. 93-108)

Indrė Baubonytė, Justas Nugaras, Živilė Sederevičiūtė-Pačiauskienė
Pregledni rad


CORRIGENDUM: Correction of the first author’s affiliation (str. 109-110)

Matia Torbarina, Lara Jelenc, Ivana Brkljačić
Ispravak


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