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South Eastern European Journal of Communication , Vol. 5 No. posebno izdanje, 2023.

  • Publication date: 01.11.2023.
  • Published on HRČAK: 19.11.2023.

Table of contents

Full text

ATTEMPTED BIOGRAPHICAL SKETCH (page 7-9)

Davorka Topić Stipić
Editorial


CRYSTALLIZING PUBLIC OPINION (page 25-25)

Zoran Tomić, Miro Radalj, Siniša Kovačić
Review article


EDWARD L. BERNAYS – A CRITICAL REVIEW (page 27-31)

Božo Skoko
Book review


EDWARD BERNAYS’ CONTRIBUTION TO GIVING USE-VALUE TO PUBLIC OPINION (page 41-41)

Đorđe Obradović
Review article


PERSUASIVE COMMUNICATION IN PUBLIC RELATIONS: FUNCTIONS, PRINCIPLES AND APPLICATION (page 71-71)

Marijan Primorac, Silvana Marić Tokić, Ilarija Bašić
Review article


THE INFLUENCE OF EDWARD BERNAYS ON THE DEVELOPMENT OF PUBLIC RELATIONS AND PROPAGANDA (page 81-81)

Sanja Bijakšić, Iva Buljubašić, Marija Šain
Review article


BERNAYS’ PUBLIC RELATIONS AND MODERN MEDIA (page 92-92)

Miroslav Vasilj, Franjo Takač, Maja Marić
Review article


MEDIA AND PUBLIC RELATIONS - THEORETICAL ACCOUNTS OF M. MCLUHAN AND E. L. BERNAYS (page 109-109)

Franjo Takač, Vladimir Vegar
Review article


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