ANGLICISMS IN THE ECONOMIC TERMINOLOGY OF THE CROATIAN LANGUAGE AND THE STANDARD LANGUAGE NORM

Abstract

The standard language norm fulfils two basic requirements: stability of language and its development. The former covers replacing of foreign terms with Croatian equivalents or at least their adaptation according to the rules of the Croatian language. The latter implies fulfilling new lexical needs. The economic power of the United States of America is reflected in the influence of the English language on term-formation in Croatian. Acceptance of lexical innovations is primarily gained due to the language of the media.