Original scientific paper

Financial evaluation and perception analysis of meat industry companies

doc. Lari Hadelan orcid.org/0000-0002-8499-0771 ; Agronomski fakultet Sveučilišta u Zagrebu, Svetošimunska 25, Zagreb
prof. Ivo Grgić ; Agronomski fakultet Sveučilišta u Zagrebu, Svetošimunska 25
Magdalena Zrakić, mag. ing. agr. ; Agronomski fakultet Sveučilišta u Zagrebu, Svetošimunska 25
Guna Salputra ; University of Ljubljana, Biotechnical Faculty, Groblje 3, Domžale, Slovenia

Abstract

Meat industry is a leading sub-category of food industry with the largest share of generated revenue and salaried employees. In 2012 this sector included a total of 184 companies operating with a different degree of financial success and market share. The aim of the paper is to perform a multi-criteria comparison and rank the largest Croatian meat industry companies. For this purpose we used a multi-criteria decision making method, namely Analytical Hierarchy Process, which synthesized (a) financial results, (b) adjustment to changing market conditions in 2013, and (c) consumers’ assessment of product quality and brands in the overall evaluation of companies concerned. Of the seven largest companies, the meat industry PIK Vrbovec received the highest rating and placed first. Meat industries Braća Pivac and Perutnina Ptuj - PIPO occupied the second and third place, respectively.

Keywords

meat industry; business operation; comparison; analytic hierarchy process

Hrčak ID:

141123

URI

https://hrcak.srce.hr/141123

Publication date:

1.5.2015.

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