Communicating on Facebook about Education for Sustainable Development: Examples of Selected UN Funds and Programs in Bosnia and Herzegovina

Abstract

Although sustainable development is not a new concept, it is only in recent years, more specifically since 2015, when the Sustainable Development Goals were adopted, that there has been increasing talk in both academic and activist circles not only about sustainable development, but also about education for sustainable development. The aim of this research is to determine how three selected organizations the UN in BiH (as an umbrella organization), the UNICEF BiH (as a UN fund) and the UNDP BiH (as a UN program) communicate with their (digital) audience on Facebook about education for sustainable development. Although UNDP BiH regularly uses two Facebook pages, the Zamisli2030 page was selected for analysis because it focuses on the Sustainable Development Goals. The research corpus consists of 274 posts published in the period from October 1, 2022 to December 1, 2022. The given time frame was chosen due to the activities and events related to sustainable development (e.g. Sustainable Development Week in BiH) that took place during this period. The method of content analysis and critical discourse analysis was used in the research. The site UNICEF BiH had the largest number of published articles (142), while Zamisli2030 had the smallest number (34).