Prethodno priopćenje
https://doi.org/10.32728/ric.2016.21/2
DEVELOPING MARKETING STRATEGY OF POULTRY MEAT SUPPLY IN EU- 28 COUNTRIES: MULTIVARIATE ANALYSIS APPROACH
Miro Simonič
; Business School Murska Sobota, Murska Sobota, Slovenia
Ksenija Dumičić
; Full Professor in Tenure, Department of Statistics, University of Zagreb, Zagreb, Croatia
Berislav Žmuk
; Senior Assistant, Department of Statistics, University of Zagreb, Zagreb, Croatia
Sažetak
To create a concept of the marketing strategy, it is necessary to analyse the factors affecting the purchasing decisions of consumers. For the variables: production, import, export, and manufacturer's price we examine their impact on the marketing of poultry meat in the EU-28 in 2009 and 2011. Countries are grouped into clusters, their properties are analysed in relation to the mentioned variables. With multiple regression analysis, we find that there is a statistical correlation between high production and de-pending on the variable, and between the imports and exports as the independent vari-ables. Based on the analysed data in the researched countries, we conclude that the qualitative development of the production of poultry meat required implementing sophis-ticated agricultural policy with low inputs prices and exploit all available spare re-sources.
Ključne riječi
cluster analysis; correlation; marketing strategy; multiple regression; poultry meat
Hrčak ID:
155710
URI
Datum izdavanja:
30.3.2016.
Posjeta: 4.747 *