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Fair Trade as a Solution for Inequality on the Global Market - Corporate Perspective

Sandra Lovrić ; University College EFFECTUS - College for Finance and Law,

Puni tekst: engleski pdf 234 Kb

str. 75-88

preuzimanja: 834



New alternatives to free trade are evolving at the global market; their
aim is to bring more ethics and morality into the relations between the trading parties
(producers, corporations and buyers). This article analyses one of such alternatives i.e. Fair
Trade from the perspective of influencing change of corporate politics. Due to the rising
awareness of buyers about the origin of goods and the initiatives of forcing corporations
into changing their practices based on unethical treatment of workers in the 3rd world
countries, alternative ways of trade are becoming part of traditional corporate environment
in the free trade chain. By elaborating fundamental principles of certification process,
the article gives an answer to the question of creation of added ethical value in the
aspect of positioning corporations in the “new economy”.

Ključne riječi

Fair Trade; corporate social responsibility; sustainable development; business ethics

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