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Original scientific paper
https://doi.org/10.1080/1331677X.2016.1193949

Differences in consumer decision-making styles among selected south-east European countries

Ivan-Damir Anić   ORCID icon orcid.org/0000-0003-0179-6410
Anita Ciunova-Shuleska
Sunčana Piri Rajh
Edo Rajh
Arnela Bevanda

Fulltext: english, pdf (1 MB) pages 665-681 downloads: 498* cite
APA 6th Edition
Anić, I., Ciunova-Shuleska, A., Piri Rajh, S., Rajh, E. & Bevanda, A. (2016). Differences in consumer decision-making styles among selected south-east European countries. Economic research - Ekonomska istraživanja, 29 (1), 665-681. https://doi.org/10.1080/1331677X.2016.1193949
MLA 8th Edition
Anić, Ivan-Damir, et al. "Differences in consumer decision-making styles among selected south-east European countries." Economic research - Ekonomska istraživanja, vol. 29, no. 1, 2016, pp. 665-681. https://doi.org/10.1080/1331677X.2016.1193949. Accessed 30 Nov. 2020.
Chicago 17th Edition
Anić, Ivan-Damir, Anita Ciunova-Shuleska, Sunčana Piri Rajh, Edo Rajh and Arnela Bevanda. "Differences in consumer decision-making styles among selected south-east European countries." Economic research - Ekonomska istraživanja 29, no. 1 (2016): 665-681. https://doi.org/10.1080/1331677X.2016.1193949
Harvard
Anić, I., et al. (2016). 'Differences in consumer decision-making styles among selected south-east European countries', Economic research - Ekonomska istraživanja, 29(1), pp. 665-681. https://doi.org/10.1080/1331677X.2016.1193949
Vancouver
Anić I, Ciunova-Shuleska A, Piri Rajh S, Rajh E, Bevanda A. Differences in consumer decision-making styles among selected south-east European countries. Economic research - Ekonomska istraživanja [Internet]. 2016 [cited 2020 November 30];29(1):665-681. https://doi.org/10.1080/1331677X.2016.1193949
IEEE
I. Anić, A. Ciunova-Shuleska, S. Piri Rajh, E. Rajh and A. Bevanda, "Differences in consumer decision-making styles among selected south-east European countries", Economic research - Ekonomska istraživanja, vol.29, no. 1, pp. 665-681, 2016. [Online]. https://doi.org/10.1080/1331677X.2016.1193949

Abstracts
Fast changes in retailing and complex consumer decision-making
processes have increased the need for additional investigation of
differences and similarities in consumer decision-making styles
(CDMS) in various countries. This paper tests the reliability and validity of Sproles and Kendall’s Consumer Style Inventory (CSI) instrument, identifies and compares CDMS in Croatia, Bosnia and Herzegovina and Macedonia (FYR). Data obtained from surveys conducted among university students in observed countries (n = 1.206) were analysed by using exploratory and confirmatory factor analyses and the analysis of variance (ANOVA). The results provided support for six factors, which means that the original US eight-model cannot be fully applied in this region. Croatian consumers are the least brand-conscious and novelty-fashion conscious. Macedonian consumers are the most quality-conscious, brand-conscious, novelty-fashion conscious, recreational shopping conscious and brand-loyal, while Bosnian consumers are the most confused by overchoice. The traits of price consciousness and impulsiveness were not tested because of lack of reliability among items. The paper provides guidelines for marketers on how to position and more effectively advertise their products and services in analysed countries.

Keywords
Consumer decision-making styles; CSI instrument; crosscultural differences; southeast European countries

Hrčak ID: 171751

URI
https://hrcak.srce.hr/171751

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