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Preliminary communication

IMPROVING LEARNING THROUGH CASE STUDY COMPETITIONS: CHALLENGES FOR TEACHERS AND STUDENTS

Jasmina Dlačić   ORCID icon orcid.org/0000-0002-3592-1876 ; University of Rijeka, Faculty of Economics, Rijeka, Croatia
Vesna Damnjanović   ORCID icon orcid.org/0000-0002-8713-4831 ; University of Belgrade, Faculty of Organizational Sciences, Belgrade, Serbia
Iva Ribarić ; University of Rijeka, Faculty of Economics, Rijeka, Croatia

Fulltext: english, PDF (223 KB) pages 99-113 downloads: 182* cite
APA 6th Edition
Dlačić, J., Damnjanović, V. & Ribarić, I. (2017). IMPROVING LEARNING THROUGH CASE STUDY COMPETITIONS: CHALLENGES FOR TEACHERS AND STUDENTS. Ekonomski vjesnik, 30 (1), 99-113. Retrieved from https://hrcak.srce.hr/183609
MLA 8th Edition
Dlačić, Jasmina, et al. "IMPROVING LEARNING THROUGH CASE STUDY COMPETITIONS: CHALLENGES FOR TEACHERS AND STUDENTS." Ekonomski vjesnik, vol. 30, no. 1, 2017, pp. 99-113. https://hrcak.srce.hr/183609. Accessed 18 Jul. 2019.
Chicago 17th Edition
Dlačić, Jasmina, Vesna Damnjanović and Iva Ribarić. "IMPROVING LEARNING THROUGH CASE STUDY COMPETITIONS: CHALLENGES FOR TEACHERS AND STUDENTS." Ekonomski vjesnik 30, no. 1 (2017): 99-113. https://hrcak.srce.hr/183609
Harvard
Dlačić, J., Damnjanović, V., and Ribarić, I. (2017). 'IMPROVING LEARNING THROUGH CASE STUDY COMPETITIONS: CHALLENGES FOR TEACHERS AND STUDENTS', Ekonomski vjesnik, 30(1), pp. 99-113. Available at: https://hrcak.srce.hr/183609 (Accessed 18 July 2019)
Vancouver
Dlačić J, Damnjanović V, Ribarić I. IMPROVING LEARNING THROUGH CASE STUDY COMPETITIONS: CHALLENGES FOR TEACHERS AND STUDENTS. Ekonomski vjesnik [Internet]. 2017 [cited 2019 July 18];30(1):99-113. Available from: https://hrcak.srce.hr/183609
IEEE
J. Dlačić, V. Damnjanović and I. Ribarić, "IMPROVING LEARNING THROUGH CASE STUDY COMPETITIONS: CHALLENGES FOR TEACHERS AND STUDENTS", Ekonomski vjesnik, vol.30, no. 1, pp. 99-113, 2017. [Online]. Available: https://hrcak.srce.hr/183609. [Accessed: 18 July 2019]

Abstracts
The main aim of this research paper is to identify the different perspectives of students and teachers from two SEE countries on the case learning method in local case study competitions. This research investigates the benefits and challenges of participating in case study competitions for students and mentors. Previous research is extended to include the teachers’ perspectives. Qualitative research has been conducted in Serbia and Croatia to obtain a better insight into the perspectives of all parties involved. Students are found to have difficulties with time management and identifying financial and sales implications of marketing strategies. Mentors, on the other hand, emphasize that students have difficulties with negotiation skills and identifying financial and sales implications of the marketing strategy recommended.

Recommendations on how to improve learning through case study competitions are made. They should serve as guidelines for both teachers and students to help them to improve the learning process using marketing case studies.

Keywords
Case-based learning; local case study competition; marketing case study; Croatia; Serbia

Hrčak ID: 183609

URI
https://hrcak.srce.hr/183609

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