EFZG working paper series, Vol. No. 08, 2011.

Datum izdavanja: 24.11.2011.
Objavljen na Hrčku: 24.03.2015.

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The effects of cause and donation size of cause-related marketing program on consumers' intention to buy (str. 1-14)

Dubravka Sinčić Ćorić, Nataša Kurnoga Živadinović, Marija Dropuljić
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