International journal of multidisciplinarity in business and science, Vol. 3 No. 4, 2017.

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OPINION LEADERS - OPPORTUNITY OR THREAT FOR THE COMPANY? (str. 3-9)

Dražen Marić, Ružica Kovač Žnideršić, Aleksandar Grubor
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APPLICATION OF MARKETING STRATEGY FOR CREATION OF COMPETITIVE OFFER FOR RIVER CRUISE (str. 10-17)

Drago Ružić, Irena Bosnić, Marija Zdunic Borota
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CUSTOMER PERCEPTION OF GUERILLA MARKETING (str. 18-24)

Antonija Milak, Damir Dobrinić
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TENSIONS IN CORPORATE CREATIVITY (str. 25-30)

Carsten Deckert
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THE IMPACT OF EMOTIONAL BRANDING ON CONSUMERS IN CROATIAN NORTHERN REGION (str. 31-37)

Kristian tančin, Iva Gregurec
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CORRELATION BETWEEN THE TOOLS AND DEVELOPMENT PROCESS AND THE PRODUCTION PROCESS IN SMEs (str. 38-43)

Mateja Karničar Šenk, Matjaž Roblek
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#INSTAFOOD – A FIRST INVESTIGATION OF THE “SOCIAL EATER” ON INSTAGRAM (str. 44-51)

Christoph Willers, Sophia Schmidt
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THE PERCEIVED BUSINESS VALUE OF SOCIAL MEDIA AT WORK (str. 52-59)

Liana Razmerita, Kathrin Kirchner, Pia Nielsen
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DETERMINANTS OF MOBILE INTERNET USAGE AND OPPORTUNITIES FOR M-MARKETING AMONG YOUTH IN THE REPUBLIC OF MACEDONIA (str. 60-66)

Kalina Trenevska Blagoeva, Marina Mijoska
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CONSUMER KNOWLEDGE ABOUT FOOD LABELLING IN SLOVAKIA (str. 67-75)

Ferdinand Daňo, Paulína Krnáčová
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OPENNESS AND DESIGN PRACTICES IN ACADEMIC LIBRARIES (str. 76-83)

Andrea Gasparini, Alma Leora Culén
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IDENTIFICATION AND USE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN THE PROMOTION OF CROATIAN TOURISM (str. 84-90)

Ivan Kelić, Antun Biloš, Marin Pucar
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