Market-Tržište, Vol. 34 No. 2, 2022.

Sadržaj

Puni tekst

Uvodnik (str. 125-126)

Editorial preface (str. 125-126)

Đurđana Ozretić Došen
Uvodnik

Investigating the Impact of Television Advertising and eWOM on Brand Equity Creation (str. 127-143)

Maja Konecnik Ruzzier, Nusa Petek
Izvorni znanstveni članak

Sustainability, Hedonic, Utilitarian, and Social Benefits of Car Sharing: Evidence from Tanzania (str. 145-160)

Dev Jani, John Philemon Mwakyusa
Prethodno priopćenje

Binge-Watching During the Pandemic: An Empirical Study in India (str. 161-174)

Padmanabhan N S, Minu Mary Francis, Shirley Rita Luiz
Prethodno priopćenje

Consumer Behavior During the Covid-19 Pandemic: The Importance of Collectivist Orientation (str. 175-190)

Dora Gaćeša, Ružica Brečić, Matthew Gorton
Prethodno priopćenje

Consumer Decision-Making Styles in the Digital Product Category (str. 191-203)

Sunčana Piri Rajh
Izvorni znanstveni članak

The Impact of Market-Driven vs. Market-Driving Strategies on Products’ Short-Term and Long-Term Sales Growth (str. 205-217)

Goran Vlašić, Kristijan Keleminić, Branka Dropulić
Prethodno priopćenje

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