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Market-Tržište , Vol. 35 No. 1, 2023.

  • Publication date: 09.06.2023.
  • Published on HRČAK: 09.06.2023.

Table of contents

Full text

Uvodnik (page 5-6)

Editorial preface (page 5-6)

Đurđana Ozretić Došen
Editorial


Using Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case (page 7-22)

Danijel Bratina, Armand Faganel
Original scientific paper


The Role of Store Environment Cues on Store Personality and Store Image (page 23-40)

Elif Taşkın, Zehra Bozbay
Original scientific paper


What Influences Croatian Consumers’ Wine Choice? (page 41-56)

Ivana Alpeza, Ivan Nižić, Zrinka Lukač
Preliminary communication


Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon (page 57-75)

Samar Billi Noaman, Mazen Jabbour, Daniel Range, Leonardo Mataruna-Dos-Santos
Preliminary communication


Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19 (page 77-92)

Norzaidi Mohd Daud, Raja Nur Hannah Fatimah Raja Mohd Hashimb, Anis Irdina Yang Asri, Nurul Haslinda Mohd Azmaruza, Syed Amir Zakir Syed Azizi
Preliminary communication


The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness (page 93-110)

Elvin Sheak, Sham Abdulrazak
Preliminary communication


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