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Market-Tržište , Vol. 35 No. 1, 2023.

  • Datum izdavanja: 09.06.2023.
  • Objavljen na Hrčku: 09.06.2023.

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Puni tekst

Uvodnik (str. 5-6)

Editorial preface (str. 5-6)

Đurđana Ozretić Došen
Uvodnik


Using Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case (str. 7-22)

Danijel Bratina, Armand Faganel
Izvorni znanstveni članak


The Role of Store Environment Cues on Store Personality and Store Image (str. 23-40)

Elif Taşkın, Zehra Bozbay
Izvorni znanstveni članak


What Influences Croatian Consumers’ Wine Choice? (str. 41-56)

Ivana Alpeza, Ivan Nižić, Zrinka Lukač
Prethodno priopćenje


Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon (str. 57-75)

Samar Billi Noaman, Mazen Jabbour, Daniel Range, Leonardo Mataruna-Dos-Santos
Prethodno priopćenje


Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19 (str. 77-92)

Norzaidi Mohd Daud, Raja Nur Hannah Fatimah Raja Mohd Hashimb, Anis Irdina Yang Asri, Nurul Haslinda Mohd Azmaruza, Syed Amir Zakir Syed Azizi
Prethodno priopćenje


The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness (str. 93-110)

Elvin Sheak, Sham Abdulrazak
Prethodno priopćenje


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