Market-Tržište, Vol. 36 No. 1, 2024.

Sadržaj

Puni tekst

Uvodnik (str. 5-6)

Editorial preface (str. 5-6)

Đurđana Ozretić Došen
Uvodnik

Brands Taking a Public Stand: A Keyword Analysis of Brand Activism (str. 7-24)

Baris Batuhan Gecit, Handan Ozdemir, Elif Akagun Ergin
Pregledni rad

Evaluation of Consumers’ use of Smart Robotic Vacuum Cleaners under Extended Expectation-Confirmation Model (str. 25-42)

Ibrahim Avci, Mahmut Kocan, Ahmet Kirmizibiber
Prethodno priopćenje

Crisis as a Catalyst of Market Shaping: The Role of Leadership at Different Stages of Business (str. 43-58)

Jan Wegert
Prethodno priopćenje

A Systematic Review of Online Marketing Effects on Online and Offline Sales: A Framework and State of Research (str. 59-82)

Serhiy Bobrytskyy, Václav Stříteský
Pregledni rad

Empathy in Action: A Qualitative Study of the Intersections of Design Thinking and Marketing (str. 83-98)

Nikola Drašković
Prethodno priopćenje

Influence Decoded: Challenges and Opportunities Shaping the Future of Influencer Marketing Research (str. 99-114)

Sven Harambašić, Vatroslav Škare
Prethodno priopćenje

Posjeta: 4.750 *