Market-Tržište, Vol. 37 No. 2, 2025.

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Puni tekst

Uvodnik (str. 167-169)

Editorial Preface (str. 167-169)

Đurđana Ozretić Došen
Uvodnik

The Impact of Talent Management on Brand Advocacy: The Mediating Role of Internal Branding (str. 171-187)

Mehmet Sağlam, Nihan Yavuz Aksakal
Prethodno priopćenje

Digital Internal Communication: How Digital Channel Acceptance Affects Internal Communication Satisfaction (str. 189-203)

Anja Špoljarić
Kratko priopćenje

Sustainability Communication in the Global Beauty Industry: The Overview of Persuasive Appeals (str. 205-220)

Marija Ježovit, Andrea Lučić
Prethodno priopćenje

The Moderating Role of Price Sensitivity and the Mediating Role of Switching Costs in the Mobile Operator Switching Behavior of University Students in Turkey (str. 221-239)

Ibrahim Avci
Prethodno priopćenje

The Role of Time Pressure and Machiavellian Personality in the Effect of ChatGPT Service Quality on Intention to Use ChatGPT (str. 241-263)

Muhammed Furkan Taşcı, Nil Esra Dal, İlknur Saral
Izvorni znanstveni članak

The Rapid Rise of CGI Advertising: Bringing the Impossible to Life (str. 265-278)

Seray Kağıtçı Candan, Handan Özdemir, Elif Akagün
Prethodno priopćenje

Augmented Reality Marketing: A Bibliometric and Thematic Literature Review (str. 279-307)

Ioana Dan
Pregledni rad

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