Market-Tržište, Vol. 38 No. 1, 2026.

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Puni tekst

Uvodnik (str. 5-7)

Editorial Preface (str. 5-7)

Đurđana Ozretić Došen
Uvodnik

Do Customers Behave Differently After Joining a Paid Loyalty Program? Evidence from a Longitudinal Within-Customer Analysis in Czech E-Commerce (str. 9-26)

Filip Beneš, Mikuláš Gangur, Václav Stříteský
Izvorni znanstveni članak

Turning Waste Into Fashion: Demographic and Psychological Drivers of Recycled Apparel Purchase Intention in Croatia (str. 27-45)

Nikola Drašković, Mario Fraculj, Lordan Kondić
Izvorni znanstveni članak

From Possessions to Purpose: How Materialism Shapes Youth Minimalist Consumption (str. 47-68)

Andrea Lučić
Izvorni znanstveni članak

The Impact of Consumer Animosity on Purchase Intentions: a Moderated Mediation Model from Turkey (During the Ongoing Palestine-Israel Conflict) (str. 69-90)

Ayla Sezginer
Prethodno priopćenje

Design and Reconceptualization of the Visual Brand Identity Framework (str. 91-107)

Nóra Julianna Gombos
Prethodno priopćenje

Emotional Advertising and Brand Loyalty: Exploring Brand Recall as a Mediator (str. 109-127)

K J Vinodini, Sandhiya Karunakaran
Prethodno priopćenje

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