South Eastern European Journal of Communication, Vol. 8 No. 1, 2026.

Table of contents

Full text

MEANING MANAGEMENT THEORY IN PUBLIC RELATIONS (page 7-16)

Zoran Tomić
Original scientific paper

OPTIMIZING DIGITAL PRESENCE: A CONTENT ANALYSIS OF MAJOR SPORTING EVENTS WEBSITES OVER A TEN-YEAR PERIOD (page 17-36)

Dražen Maleš, Martin Labaš
Original scientific paper

STAVOVI STUDENATA PREMA OBRAZOVNIM RODNIM ULOGAMA: RAZLIKE S OBZIROM NA SPOL I STUDIJSKI PROGRAM U UZORKU SA SVEUČILIŠTA U MOSTARU (page 37-48)

Ivona Čarapina Zovko, Suzana Peran
Preliminary communication

WEB SEARCH DATA AS AN INDICATOR OF TOURISM DEMAND: IMPLICATIONS FOR STRATEGIC COMMUNICATION (page 49-66)

Hrvoje Jakopović
Original scientific paper

MEKA SILA U SPORTU: SPORT KAO INSTRUMENT MEĐUNARODNE POLITIKE I REPUTACIJSKOG UPRAVLJANJA (page 67-85)

Ivan Tomić, Ivan Krakan, Davor Radić
Original scientific paper

STUDENT CONSUMPTION AS A DRIVER OF LOCAL URBAN ECONOMIES: ECONOMIC AND FISCAL EFFECTS OF UNIVERSITY POPULATIONS (page 86-101)

Damir Vasilj, Zoran Tomić, Željko Matković
Original scientific paper

STRATEGIC COMMUNICATION AND LEADER CONFLICT IN THE DIGITAL ENVIRONMENT: A CASE ANALYSIS OF MUSK - O’LEARY (RYANAIR) (page 102-125)

Antonia Tomaš, Iva Rosanda Žigo, Vladimir Vegar
Preliminary communication

PERCEPCIJA KVALITETE DIGITALNIH KOMUNIKACIJSKIH KANALA SVEUČILIŠNOGA SPORTA: PERSPEKTIVA STUDENATA (page 126-137)

Filip Klarić-Kukuz, Toni Gamulin, Lidija Vukadin Vranješ
Original scientific paper

ULOGA GESTE U INTERPERSONALNOJ KOMUNIKACIJI U RANOJ DJEČJOJ DOBI: PREGLED I TEORIJSKA ANALIZA (page 138-157)

Antonija Blaži Ostojić
Review article

PARADIGMATSKO PREMJEŠTANJE ODNOSA S JAVNOŠĆU U INTERPRETATIVNO SREDIŠTE ORGANIZACIJSKOGA DJELOVANJA - Znanstveni osvrt na koncept Zorana Tomića osmišljen u izvornome znanstvenome radu The Manager of Meaning in Contemporary Public Relations (SEEJC, Vol. 7, No. 2, 2025) (page 158-163)

Đorđe Obradović
Book review

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