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THE PROTECTIVE ROLE OF UNIFORMS AND THEIR COMMUNICATION POWER IN SOCIETY

Sonja Šterman ; Studio Design, Slovenia


Puni tekst: engleski pdf 2.625 Kb

str. 9-15

preuzimanja: 1.234

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Sažetak

Uniforms as directly or indirectly part of each our steps, in the various institutes and complexes, whose staff wear uniform. A good visual image of the garment is, next to the full communications strategy, the most important for building a corporate identity. What is the impact of a uniformed person on society and how does society accept uniforms? What is the role of uniforms? How do people who are wearing uniforms accept them and how do they project the image of the company through uniforms? What does uniform symbolise in society? From what kind of fabrics should the uniform be made? What is the correlation of clothing, fashion and uniforms?

Ključne riječi

uniforms; communication; society; company; user

Hrčak ID:

67720

URI

https://hrcak.srce.hr/67720

Datum izdavanja:

25.1.2011.

Posjeta: 2.936 *