Skoči na glavni sadržaj

Izvorni znanstveni članak

The local business sector's perception of the competitiveness of Slovenia as a tourist destination

Doris Gomezelj Omerzel ; University of Primorska, Faculty of management and Faculty of tourism studies – Turistica, Slovenia

Puni tekst: engleski pdf 174 Kb

str. 25-46

preuzimanja: 974



The purpose of this paper is to illustrate different definitions of tourism destination competitiveness and some models developed from various environments containing different measures of competitiveness. The objective of the study was to empirically test the Slovenian tourism stakeholders' perception of different determinants of competitiveness. The study was carried out by a systematic review of the literature on national competitiveness and, in particular, of the literature on tourism destination competitiveness. The empirical part is based on a survey. A principal component analysis was performed and followed by a cluster analysis with the aim of classifying the tourism stakeholders into different groups, taking into account their view of the competitiveness of Slovenia as a tourism destination. The findings indicate that the tourism stakeholders do not share the same opinion about the competitiveness of Slovenia as a tourism destination. The empirical part is limited to the stakeholders at the supply side and should be explored further by researching the stakeholders at the demand side - tourists, on the one hand, and, on the other, the local population. The study provides insights into different models of tourism destination competitiveness. It provides the local business sector's perspective on the competitiveness of Slovenia as a tourism destination.

Ključne riječi

tourism destination; competitiveness; tourism destination models; tourism stakeholders; Slovenia

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