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Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu / Proceedings of Rijeka Faculty of Economics: Journal of Economics and Business, Vol. 22 No. 1, 2004.

Preliminary communication

Time Management - New Religion of Our Age: 'Time' In Anglo-American Culture vs. 'Vrijeme' in Croatian Culture/

Ksenija Juretić

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page 53-68

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Abstract

This research on time management within the project ‘Management in Entrepreneurship’ is based both on cognitive linguistics and the cultural dimension of time in international business. In accordance with our conceptualization and relationship to time, culture can be divided into monochronic time (M-time) and polychronic time (P-time) cultures. While M-time culture, which is best represented by the United States, emphasizes schedules, a precise reckoning of time, and promptness, P-time culture, Croatia, falling into this category, emphasizes the involvement of people rather than a rigid adherence to the clock. The results, so far, show how our conceptualization of time - on a subconscious level - influences our lives and how theories of time management can be transferred into teaching Business English in Croatia where, ‘having done something on time’ is definitely of less importance than to the American society.

Keywords

Time; time management; conceptualization of time; cognitive linguistic; monochronic time (M-time) culture; polychronic time (P-time) culture

Hrčak ID:

7118

URI

https://hrcak.srce.hr/7118

Publication date:

16.11.2004.

Article data in other languages: croatian

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