Izlaganje sa skupa

THE ROLE OF TOURISM STAKEHOLDERS IN SPORTS EVENTS: THE AMERICA'S CUP COMPETITION

Amparo Sancho Perez ; Department of Economic Analysis, University of Valencia
Gregorio Garcia Mesanat ; Department of Economic Analysis, University of Valencia

Sažetak

This article analyses the effects of a sports event. The America's Cup, on the underlying structure of a city, in this case Valencia (Spain). Different stakeholders' perceptions and expectations are evaluated following the regattas. This article presents the methodology used to value stakeholder opinions and also reveals how satisfied they are with the event. The model presented in the
paper captures statistical differences between the markedly negative and positive impacts perceived and not perceived by stakeholders.

Ključne riječi

sports event; city image; stakeholders; causal differences model; America's Cup

Hrčak ID:

76300

URI

https://hrcak.srce.hr/76300

Datum izdavanja:

1.12.2008.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.457 *