Prethodno priopćenje
How to convert an obsolete on-line newspaper into a modern news portal–Vjesnik.hr case study
Zlatko Herljević
; Visoka novinarska škola u sastavu VERN-a, Zagreb, Hrvatska
Sažetak
Although the on-line newspaper Vjesnik, established in October 1988, was among the first on-line newspapers on the internet in Croatia, after a few years and because of technological lagging lost its actuality. While competitive portals changed both design and content multiple times and strived to publish news in real time, the online Vjesnik started losing the race in the market of new media because of its immobility. The revitalization process of content changes and the redesign of the online newspaper began at the end of 2007 and the new modern online newspaper appeared on the market on March 13, 2011. Statistics show that, after only eight months, the changes resulted in double the visits of individual users as well as a significant increase in the amount of time that users spend reading the online newspaper. The goal of the editorial board in the near future is to convert the portal into an opinion maker of Croatian politics, economics, culture and science.
Ključne riječi
Key word: Vjesnik.hr; online; portal; new media; internet; redesign; web re-lounch; web archive
Hrčak ID:
77897
URI
Datum izdavanja:
28.12.2011.
Posjeta: 3.108 *